Intent On DemandContractor leads from homeowners planning a remodel
The best contractor leads are homeowners researching a kitchen remodel, a bathroom remodel or an addition right now. Intent On Demand finds them by topic and ZIP code, so you're in the conversation before they collect bids.
How to get contractor leads from intent data
- Pick contractor topics. Search the 45,000+ intent topics and choose the ones your customers research before they buy.
- Narrow it down. Set intent strength and recency, add the filters below, and leave out numbers on the do-not-call list.
- Preview for free. See how many homeowners match, which contact details come back, and a masked sample before you pull anyone.
- Pull and refresh. Pull the audience into your workspace and refresh it every 1, 3, 7, 14 or 30 days. Each refresh counts the full audience size toward your monthly contacts, even people you already have.
- Send it where you work. Push to GoHighLevel, HubSpot, Pipedrive or Close, start an Instantly or Smartlead campaign, or sync a Facebook Custom Audience.
Contractor intent topics you can target
These are real topics in the Intent On Demand catalog. Combine several to widen the audience, or pick one to keep it tight.
Filters that matter for contractor
| Filter | Why it helps |
|---|---|
| Home ownership | Owners only. |
| Estimated home value | Match the size of job you want. |
| Year built | Older homes are due for updates. |
| Purchase year | New owners often remodel in the first years. |
| ZIP codes, cities or counties | Your service area only. |
| Leave out Do-Not-Call numbers | Phone numbers include do-not-call flags where available. |
Intent audiences vs bought contractor leads
| Bought or shared leads | Intent audience | |
|---|---|---|
| Who they are | People who filled in a form somewhere | People researching contractor topics right now |
| Who else gets them | Often sold to several companies | Anyone can target the same topics, but you choose the filters and timing |
| Cost | Paid per lead | Part of your plan; previewing is free |
| Volume | Whatever the vendor has that day | Everyone who matches your topics and area, refreshed on your schedule |
| First contact | They expect your call | You reach out first, so the message has to earn the reply |
Three ways contractor teams use it
- Kitchen and bath. Owners of higher-value homes researching kitchen or bathroom remodeling, refreshed weekly into your CRM.
- New owners. People who bought in the last couple of years researching home renovation, for a nurture sequence.
- Retargeting. Sync the audience to a Facebook Custom Audience to keep your project photos in front of them while they plan.
Add the people already on your website
Intent audiences find homeowners before they visit you. Add one script to your site and website visitor identification names the people who do visit, with every page they read, in the same workspace and CRM.
Compliance
Phone numbers include do-not-call flags where available, you can leave DNC numbers out of any audience, and you can keep your own suppression list. If you call or text, follow telemarketing and do-not-call rules and your state's home improvement contractor rules.
Leads for other industries: roofing leads, mortgage leads, insurance leads, solar leads, real estate leads, HVAC leads, plumbing leads, moving leads, MCA leads, restoration leads, landscaping leads, pest control leads, pool leads, marketing agency leads, personal injury leads. New to this? Read what intent data is.
Questions
What are contractor leads?
Contractor leads are homeowners planning a project. Intent-based contractor leads are homeowners actively researching remodeling, renovation or additions right now, found from intent data rather than bought from a lead marketplace.
How do I get remodeling leads without Angi or HomeAdvisor?
Build an audience from remodeling topics, limit it to homeowners in your area, and pull new people into your CRM on a schedule. You choose who to reach instead of paying per shared lead. There's no trial; the Free demo shows how many homeowners nearby are researching remodels, with no card, before you choose a plan.
Will other remodelers reach the same homeowners?
They can target the same topics, so these aren't exclusive, and they aren't bid requests. You reach out while they're still planning, so a strong portfolio and quick follow-up matter.
How often should a remodeling audience refresh?
Kitchen, bath and addition projects take planning, so a weekly or slower schedule usually keeps up, and you can send only homeowners you haven't sent before. Each refresh still counts the full audience size toward your monthly contacts.
Can I call these homeowners?
Phone numbers include do-not-call flags where available, and you can leave DNC numbers out. Telemarketing, do-not-call and your state's home improvement contractor rules apply.