Intent On DemandMoving leads from people planning a move
The best moving leads are people researching moving costs or selling their home right now. Intent On Demand finds them by topic and ZIP code, so your crew is booked before they request three quotes.
How to get moving leads from intent data
- Pick moving topics. Search the 45,000+ intent topics and choose the ones your customers research before they buy.
- Narrow it down. Set intent strength and recency, add the filters below, and leave out numbers on the do-not-call list.
- Preview for free. See how many people getting ready to move match, which contact details come back, and a masked sample before you pull anyone.
- Pull and refresh. Pull the audience into your workspace and refresh it every 1, 3, 7, 14 or 30 days. Each refresh counts the full audience size toward your monthly contacts, even people you already have.
- Send it where you work. Push to GoHighLevel, HubSpot, Pipedrive or Close, start an Instantly or Smartlead campaign, or sync a Facebook Custom Audience.
Moving intent topics you can target
These are real topics in the Intent On Demand catalog. Combine several to widen the audience, or pick one to keep it tight.
Filters that matter for moving
| Filter | Why it helps |
|---|---|
| Home ownership | Owners selling, or renters moving. |
| Estimated home value | Bigger homes mean bigger moves. |
| Generations in household and children | Family moves vs single movers. |
| ZIP codes, cities or counties | Your origin markets. |
| Verified or skip-traced mobile | Numbers your team can actually call. |
| Leave out Do-Not-Call numbers | Phone numbers include do-not-call flags where available. |
Intent audiences vs bought moving leads
| Bought or shared leads | Intent audience | |
|---|---|---|
| Who they are | People who filled in a form somewhere | People researching moving topics right now |
| Who else gets them | Often sold to several companies | Anyone can target the same topics, but you choose the filters and timing |
| Cost | Paid per lead | Part of your plan; previewing is free |
| Volume | Whatever the vendor has that day | Everyone who matches your topics and area, refreshed on your schedule |
| First contact | They expect your call | You reach out first, so the message has to earn the reply |
Three ways moving teams use it
- Pre-movers. People researching moving costs and pre-movers in your area, refreshed on a schedule into your CRM.
- Home sellers. Owners researching selling their home, reached before the sale closes and the move date is set.
- Partner offers. Share the audience with real estate partners you already work with, inside your own CRM.
Add the people already on your website
Intent audiences find people getting ready to move before they visit you. Add one script to your site and website visitor identification names the people who do visit, with every page they read, in the same workspace and CRM.
Compliance
Phone numbers include do-not-call flags where available, you can leave DNC numbers out of any audience, and you can keep your own suppression list. If you call or text, follow telemarketing and do-not-call rules, and federal and state rules for movers.
Leads for other industries: roofing leads, mortgage leads, insurance leads, solar leads, real estate leads, HVAC leads, plumbing leads, contractor leads, MCA leads, restoration leads, landscaping leads, pest control leads, pool leads, marketing agency leads, personal injury leads. New to this? Read what intent data is.
Questions
What are moving leads?
Moving leads are people about to move. Intent-based moving leads are people actively researching moving costs, pre-move planning or selling their home right now.
How do movers get leads without buying shared leads?
Pick moving and home-selling topics, limit them to your origin markets, and pull new people into your CRM on a schedule. There's no trial; the Free demo shows how many people in your area are researching a move, with no card, before you choose a plan.
Will other movers reach the same people?
They can target the same topics, so these aren't exclusive, and they aren't quote requests. You reach out first, ideally before they ask three companies for a quote.
Why target home sellers?
Owners researching selling their home move once the sale closes. Reaching them before the move date is set puts your crew on the shortlist early.
How often should a moving audience refresh?
Moves have a date, so pre-mover audiences need a faster schedule than most, and you can send only people you haven't sent before. Each refresh counts the full audience size toward your monthly contacts, so pick the slowest schedule that still reaches people before move day.
Can I call people planning a move?
Phone numbers include do-not-call flags where available, and you can leave DNC numbers out. Telemarketing and do-not-call rules apply, along with federal and state rules for movers.