Intent On DemandLandscaping and lawn care leads from homeowners
The best landscaping leads are homeowners researching landscape design, lawn care or a yard renovation right now. Intent On Demand finds them by topic and ZIP code, so your crews fill their routes before the season starts.
How to get landscaping leads from intent data
- Pick landscaping topics. Search the 45,000+ intent topics and choose the ones your customers research before they buy.
- Narrow it down. Set intent strength and recency, add the filters below, and leave out numbers on the do-not-call list.
- Preview for free. See how many homeowners match, which contact details come back, and a masked sample before you pull anyone.
- Pull and refresh. Pull the audience into your workspace and refresh it every 1, 3, 7, 14 or 30 days. Each refresh counts the full audience size toward your monthly contacts, even people you already have.
- Send it where you work. Push to GoHighLevel, HubSpot, Pipedrive or Close, start an Instantly or Smartlead campaign, or sync a Facebook Custom Audience.
Landscaping intent topics you can target
These are real topics in the Intent On Demand catalog. Combine several to widen the audience, or pick one to keep it tight.
Filters that matter for landscaping
| Filter | Why it helps |
|---|---|
| Home ownership | Owners pay for yard work; renters usually don't. |
| Estimated home value | Design and hardscape jobs for larger homes, maintenance for the rest. |
| Household income | Match your price point. |
| ZIP codes, cities or counties | Tight route density keeps crews profitable. |
| Verified or skip-traced mobile | Numbers your team can actually call. |
| Leave out Do-Not-Call numbers | Phone numbers include do-not-call flags where available. |
Intent audiences vs bought landscaping leads
| Bought or shared leads | Intent audience | |
|---|---|---|
| Who they are | People who filled in a form somewhere | People researching landscaping topics right now |
| Who else gets them | Often sold to several companies | Anyone can target the same topics, but you choose the filters and timing |
| Cost | Paid per lead | Part of your plan; previewing is free |
| Volume | Whatever the vendor has that day | Everyone who matches your topics and area, refreshed on your schedule |
| First contact | They expect your call | You reach out first, so the message has to earn the reply |
Three ways landscaping teams use it
- Route density. Homeowners researching lawn mowing and maintenance in the neighborhoods you already serve, so new stops sit next to old ones.
- Design and hardscape. Owners of higher-value homes researching landscape design and walls, sent to your CRM for estimates.
- Spring push. Refresh weekly before the season and sync a Facebook Custom Audience so your ads reach the people you're calling.
Add the people already on your website
Intent audiences find homeowners before they visit you. Add one script to your site and website visitor identification names the people who do visit, with every page they read, in the same workspace and CRM.
Compliance
Phone numbers include do-not-call flags where available, you can leave DNC numbers out of any audience, and you can keep your own suppression list. If you call or text, follow telemarketing and do-not-call rules.
Leads for other industries: roofing leads, mortgage leads, insurance leads, solar leads, real estate leads, HVAC leads, plumbing leads, contractor leads, moving leads, MCA leads, restoration leads, pest control leads, pool leads, marketing agency leads, personal injury leads. New to this? Read what intent data is.
Questions
What are landscaping leads?
Landscaping leads are homeowners who may want yard work. Intent-based landscaping leads are homeowners actively researching landscaping, lawn care or landscape design right now.
Does this work for lawn care companies?
Yes. Lawn mowing and maintenance, lawn renovation and grub control are separate topics, so a lawn care company can target recurring maintenance without paying for one-off design shoppers.
Will other landscapers reach the same homeowners?
They can target the same topics, so these aren't exclusive, and they aren't estimate requests. You reach out first.
How often should a landscaping audience refresh?
Weekly or every two weeks in season, monthly off season. Each refresh counts the full audience size toward your monthly contacts.
Can I see how many homeowners are researching before I pay?
Yes. There's no trial; the Free demo shows how many homeowners in your area are researching landscaping, with no card, before you choose a plan.