Intent On DemandMCA leads from business owners researching funding
The best merchant cash advance leads are business owners researching funding this week, not names on a list that was sold to ten ISOs. Intent On Demand finds owners researching merchant cash advances, working capital and business loans, so your reps call while the need is real.
How to get MCA leads from intent data
- Pick MCA topics. Search the 45,000+ intent topics and choose the ones your customers research before they buy.
- Narrow it down. Set intent strength and recency, add the filters below, and leave out numbers on the do-not-call list.
- Preview for free. See how many business owners match, which contact details come back, and a masked sample before you pull anyone.
- Pull and refresh. Pull the audience into your workspace and refresh it every 1, 3, 7, 14 or 30 days. Each refresh counts the full audience size toward your monthly contacts, even people you already have.
- Send it where you work. Push to GoHighLevel, HubSpot, Pipedrive or Close, start an Instantly or Smartlead campaign, or sync a Facebook Custom Audience.
MCA intent topics you can target
These are real topics in the Intent On Demand catalog. Combine several to widen the audience, or pick one to keep it tight.
MCA leads vs business loan leads
Owners researching merchant cash advances usually need money fast and may not qualify for a bank loan. Owners researching small business loans or SBA-style funding are often earlier and more price-sensitive. Build them as separate audiences so each gets the right offer and the right speed of follow-up.
Filters that matter for MCA
| Filter | Why it helps |
|---|---|
| Seniority and job titles | Owners, presidents and CEOs, the people who sign for funding. |
| Industries and NAICS codes | Restaurants, trucking, construction, retail or whatever your funders approve. |
| Company size and revenue | Match your funders' minimum monthly revenue and time in business. |
| States | Only where you and your funders do business. |
| Has a skip-traced business phone or mobile | Numbers your reps can actually call. |
| Leave out Do-Not-Call numbers | Phone numbers include do-not-call flags where available. |
Intent audiences vs bought MCA leads
| Bought or shared leads | Intent audience | |
|---|---|---|
| Who they are | People who filled in a form somewhere | People researching MCA topics right now |
| Who else gets them | Often sold to several companies | Anyone can target the same topics, but you choose the filters and timing |
| Cost | Paid per lead | Part of your plan; previewing is free |
| Volume | Whatever the vendor has that day | Everyone who matches your topics and area, refreshed on your schedule |
| First contact | They expect your call | You reach out first, so the message has to earn the reply |
Three ways MCA teams use it
- Daily fresh funding demand. Owners researching quick business funding and working capital, refreshed every 1 or 3 days into your CRM or dialer, sending only people you haven't sent before.
- Industry campaigns. Narrow by industry (restaurants before a slow season, contractors before a big job) and run one email campaign per industry in Instantly or Smartlead.
- Renewals and retargeting. Sync the same audience to a Facebook Custom Audience so owners see your offer while your reps follow up.
Add the people already on your website
Intent audiences find business owners before they visit you. Add one script to your site and website visitor identification names the people who do visit, with every page they read, in the same workspace and CRM.
Compliance
Phone numbers include do-not-call flags where available, you can leave DNC numbers out of any audience, and you can keep your own suppression list. Follow telemarketing, do-not-call and CAN-SPAM rules, and the commercial financing disclosure laws in the states where you fund.
Leads for other industries: roofing leads, mortgage leads, insurance leads, solar leads, real estate leads, HVAC leads, plumbing leads, contractor leads, moving leads, restoration leads, landscaping leads, pest control leads, pool leads, marketing agency leads, personal injury leads. New to this? Read what intent data is.
Questions
What are MCA leads?
MCA leads are business owners who may want a merchant cash advance. Intent-based MCA leads are owners actively researching merchant cash advances, working capital or business loans right now, rather than old applications resold to many brokers.
Are these aged or shared MCA leads?
No. They aren't applications or form fills. They're business owners whose recent research matches funding topics. Other companies can target the same topics, so they aren't exclusive, but you choose the filters and how fast you reach out.
Can I target by industry and revenue?
Yes. Filter by industry, NAICS or SIC codes, company size, company revenue, seniority and state, so the list matches what your funders approve.
How often should an MCA audience refresh?
Funding needs move fast, so many shops refresh every 1 or 3 days and send only new people. Each refresh counts the full audience size toward your monthly contacts, so match the schedule to your plan.
Can I see how many owners are researching funding before I pay?
Yes. There's no trial; the Free demo shows how many business owners are researching funding topics in your states, with no card, before you choose a plan.