Intent On DemandSolar leads from homeowners researching solar panels
The best solar leads are homeowners researching solar panels and installation right now. Intent On Demand finds them by topic and ZIP code, so your team reaches them before a competitor's door-knocker does.
How to get solar leads from intent data
- Pick solar topics. Search the 45,000+ intent topics and choose the ones your customers research before they buy.
- Narrow it down. Set intent strength and recency, add the filters below, and leave out numbers on the do-not-call list.
- Preview for free. See how many homeowners match, which contact details come back, and a masked sample before you pull anyone.
- Pull and refresh. Pull the audience into your workspace and refresh it every 1, 3, 7, 14 or 30 days. Each refresh counts the full audience size toward your monthly contacts, even people you already have.
- Send it where you work. Push to GoHighLevel, HubSpot, Pipedrive or Close, start an Instantly or Smartlead campaign, or sync a Facebook Custom Audience.
Solar intent topics you can target
These are real topics in the Intent On Demand catalog. Combine several to widen the audience, or pick one to keep it tight.
Filters that matter for solar
| Filter | Why it helps |
|---|---|
| Home ownership | Owners only: renters can't sign. |
| Dwelling type | Single-family homes. |
| Estimated home value | Homes that fit your financing. |
| Household income | Match your loan and lease offers. |
| ZIP codes, cities or counties | Your install territory. |
| Leave out Do-Not-Call numbers | Phone numbers include do-not-call flags where available. |
Intent audiences vs bought solar leads
| Bought or shared leads | Intent audience | |
|---|---|---|
| Who they are | People who filled in a form somewhere | People researching solar topics right now |
| Who else gets them | Often sold to several companies | Anyone can target the same topics, but you choose the filters and timing |
| Cost | Paid per lead | Part of your plan; previewing is free |
| Volume | Whatever the vendor has that day | Everyone who matches your topics and area, refreshed on your schedule |
| First contact | They expect your call | You reach out first, so the message has to earn the reply |
Three ways solar teams use it
- Territory pipeline. Single-family owners researching solar panel installation in your ZIP codes, refreshed weekly into your CRM.
- Existing systems. Owners researching solar maintenance or inverters, for service and battery upsells.
- Retargeting. Sync the audience to a Facebook Custom Audience to warm people up before your setters call.
Add the people already on your website
Intent audiences find homeowners before they visit you. Add one script to your site and website visitor identification names the people who do visit, with every page they read, in the same workspace and CRM.
Compliance
Phone numbers include do-not-call flags where available, you can leave DNC numbers out of any audience, and you can keep your own suppression list. Follow TCPA, do-not-call and state solar sales rules, including door-to-door and cooling-off requirements.
Leads for other industries: roofing leads, mortgage leads, insurance leads, real estate leads, HVAC leads, plumbing leads, contractor leads, moving leads, MCA leads, restoration leads, landscaping leads, pest control leads, pool leads, marketing agency leads, personal injury leads. New to this? Read what intent data is.
Questions
What are solar leads?
Solar leads are homeowners who may buy a solar system. Intent-based solar leads are homeowners actively researching solar panels or installation, found from intent data instead of bought from a lead vendor.
How do I get solar leads without buying them?
Pick solar topics, limit the audience to owners of single-family homes in your install territory, and pull new people into your CRM on a schedule. There's no trial; the Free demo shows how many homeowners in your territory are researching solar, with no card, before you choose a plan.
Will other installers reach the same homeowners?
They can target the same solar topics, so these aren't exclusive, and they aren't appointment requests. Your setters reach out first, so speed and a clear financing offer matter.
Can I sell to homeowners who already have solar?
Yes. Owners researching solar maintenance or inverters make a separate audience for service and battery offers.
How often should a solar audience refresh?
Every 1, 3, 7, 14 or 30 days, and you can send only homeowners you haven't sent before so setters don't call the same house twice. Each refresh still counts the full audience size toward your monthly contacts.
Is it legal to call solar leads?
Phone numbers include do-not-call flags where available, and you can leave DNC numbers out. TCPA, do-not-call and state solar sales rules apply, including door-to-door and cooling-off requirements.