Intent On DemandReal estate leads from people getting ready to buy or sell
The best real estate leads are people researching selling their home, its value, buying or moving right now. Intent On Demand finds them by topic and ZIP code, so agents reach them before they've picked someone to list with.
How to get real estate leads from intent data
- Pick real estate topics. Search the 45,000+ intent topics and choose the ones your customers research before they buy.
- Narrow it down. Set intent strength and recency, add the filters below, and leave out numbers on the do-not-call list.
- Preview for free. See how many buyers and sellers match, which contact details come back, and a masked sample before you pull anyone.
- Pull and refresh. Pull the audience into your workspace and refresh it every 1, 3, 7, 14 or 30 days. Each refresh counts the full audience size toward your monthly contacts, even people you already have.
- Send it where you work. Push to GoHighLevel, HubSpot, Pipedrive or Close, start an Instantly or Smartlead campaign, or sync a Facebook Custom Audience.
Real estate intent topics you can target
These are real topics in the Intent On Demand catalog. Combine several to widen the audience, or pick one to keep it tight.
Filters that matter for real estate
| Filter | Why it helps |
|---|---|
| Home ownership | Owners for listing leads, renters for buyer leads. |
| Purchase year | Owners who've been in the home long enough to sell. |
| Estimated home value | Your price range. |
| Children and generations in household | Life changes that drive a move. |
| ZIP codes, cities or counties | Your farm area. |
| Leave out Do-Not-Call numbers | Phone numbers include do-not-call flags where available. |
Intent audiences vs bought real estate leads
| Bought or shared leads | Intent audience | |
|---|---|---|
| Who they are | People who filled in a form somewhere | People researching real estate topics right now |
| Who else gets them | Often sold to several companies | Anyone can target the same topics, but you choose the filters and timing |
| Cost | Paid per lead | Part of your plan; previewing is free |
| Volume | Whatever the vendor has that day | Everyone who matches your topics and area, refreshed on your schedule |
| First contact | They expect your call | You reach out first, so the message has to earn the reply |
Three ways real estate teams use it
- Listing leads. Owners researching home value and selling in your farm area, refreshed weekly into your CRM.
- Buyer leads. Renters researching first-time home buying and home loans, for a nurture sequence.
- Investor leads. Owners researching as-is or fast home sales, for agents and investors who buy as-is.
Add the people already on your website
Intent audiences find buyers and sellers before they visit you. Add one script to your site and website visitor identification names the people who do visit, with every page they read, in the same workspace and CRM.
Compliance
Phone numbers include do-not-call flags where available, you can leave DNC numbers out of any audience, and you can keep your own suppression list. Follow TCPA and do-not-call rules, and fair housing law: don't target or exclude people by protected characteristics.
Leads for other industries: roofing leads, mortgage leads, insurance leads, solar leads, HVAC leads, plumbing leads, contractor leads, moving leads, MCA leads, restoration leads, landscaping leads, pest control leads, pool leads, marketing agency leads, personal injury leads. New to this? Read what intent data is.
Questions
What are real estate leads?
Real estate leads are people who may buy or sell a home. Intent-based real estate leads are people actively researching selling, home value, buying or moving, found from intent data rather than portal inquiries.
How do agents get seller leads?
Build an audience from topics like home value and real estate sellers, limit it to owners in your farm area, and pull new people into your CRM on a schedule. There's no trial; the Free demo shows how many owners in your farm area are researching selling, with no card, before you choose a plan.
How is this different from Zillow or Realtor.com leads?
Portal leads are inquiries on a listing, usually shared or paid per lead. Intent audiences are people researching buying or selling before they contact anyone, so you reach out first.
Will other agents reach the same sellers?
Yes, other agents can target the same topics in your farm area. A fast, useful first message, such as what their home might be worth, is what sets you apart.
How often should a farm-area audience refresh?
Listing audiences fit a weekly refresh into your CRM. Each refresh counts the full audience size toward your monthly contacts, so size the farm area and the schedule together.
Is it legal to call homeowners about selling?
Phone numbers include do-not-call flags where available, and you can leave DNC numbers out. Calling and texting laws apply, and fair housing law means you don't target or exclude people by protected characteristics.