Leadfeeder alternative
Leadfeeder tells you which company visited your website. Intent On Demand tells you which person visited, with their contact details and the pages they read.
Leadfeeder vs Intent On Demand at a glance
| Leadfeeder (Dealfront) | Intent On Demand | |
|---|---|---|
| What a visit tells you | The company | The person (name, contact details, pages read) and their company |
| Works for consumer (B2C) businesses | No, built for B2B | Yes |
| Find people before they visit | Not its focus | 45,000+ intent topics, free preview |
| Do-not-call status on phone numbers | Not applicable | On every number |
| Ads to your audiences | Check with Dealfront | Websites, apps and streaming TV (Enterprise) |
| CRM push and alerts | Yes | CRM push, CSV export, email and Slack alerts |
| Pricing | Published on Dealfront's site, usage-based | $500/month Starter, monthly, cancel anytime |
Based on public information as of September 2026. Check Dealfront's site for current plans.
Company-level vs person-level
Company-level identification works by recognizing the business network a visit comes from. You learn that someone at a company looked at your pricing page, then you work out who it was and how to reach them.
Person-level identification skips that step. When a visitor can be matched, you see the person, how to reach them and every page they read. It also works for visitors who aren't browsing from a company network, which matters for consumer businesses.
When Leadfeeder is the better fit
If you sell B2B to larger companies, want to see which accounts are active on your site, and your team is set up to research contacts at each account, a company-level tool can be enough.
When Intent On Demand is the better fit
- You want someone to call. Get the person, with do-not-call status on every phone number.
- You sell to consumers or small businesses. Person-level identification works where company networks don't exist.
- You want to reach people before they visit. Build intent audiences from 45,000+ B2B and B2C topics and preview them for free.
- You still want the account view. Accounts groups visitors by company with intent scores.
More comparisons: RB2B alternative and the best intent data providers. New to this? Read how website visitor identification works.
Questions
What is the best Leadfeeder alternative?
If you want to know which person visited, not just which company, you need a person-level tool. Intent On Demand names the people on your site and also finds people researching your category before they visit.
Does Leadfeeder identify individual people?
Leadfeeder is known for company-level identification: it shows which businesses visited your site. You then find the right contact at that company yourself. Person-level tools like Intent On Demand show the individual when a match is found.
How much does Leadfeeder cost?
Leadfeeder (now part of Dealfront) lists its plans on its website, and pricing depends on usage. Intent On Demand's Starter plan is $500 a month for one website, billed monthly, including intent audiences.
Does Intent On Demand work for businesses that don't sell B2B?
Yes. Company-level tools only help when visitors browse from a business network. Intent On Demand works for consumer businesses too, like home services and lending, with 45,000+ B2B and B2C intent topics.
Can I still see companies in Intent On Demand?
Yes. The Accounts view groups identified visitors by company with intent scores, so you see the account and the people on the buying team.