Intent On DemandLeads for marketing agencies
The best leads for a marketing agency are business owners researching marketing help right now: lead generation, digital marketing, advertising or video. Intent On Demand finds them by topic, industry and company size, so you pitch while they're still choosing an agency.
How to get marketing agency leads from intent data
- Pick marketing agency topics. Search the 45,000+ intent topics and choose the ones your customers research before they buy.
- Narrow it down. Set intent strength and recency, add the filters below, and leave out numbers on the do-not-call list.
- Preview for free. See how many business owners match, which contact details come back, and a masked sample before you pull anyone.
- Pull and refresh. Pull the audience into your workspace and refresh it every 1, 3, 7, 14 or 30 days. Each refresh counts the full audience size toward your monthly contacts, even people you already have.
- Send it where you work. Push to GoHighLevel, HubSpot, Pipedrive or Close, start an Instantly or Smartlead campaign, or sync a Facebook Custom Audience.
Marketing agency intent topics you can target
These are real topics in the Intent On Demand catalog. Combine several to widen the audience, or pick one to keep it tight.
Filters that matter for marketing agency
| Filter | Why it helps |
|---|---|
| Seniority and job titles | Owners, founders and marketing leads who hire agencies. |
| Industries | Focus on the niches your agency knows. |
| Company size and revenue | Businesses big enough for your retainer. |
| States, cities or ZIP codes | Local agencies can stay local. |
| Has a work email (verified) | Addresses your cold email tool can send to. |
| Leave out Do-Not-Call numbers | Phone numbers include do-not-call flags where available. |
Intent audiences vs bought marketing agency leads
| Bought or shared leads | Intent audience | |
|---|---|---|
| Who they are | People who filled in a form somewhere | People researching marketing agency topics right now |
| Who else gets them | Often sold to several companies | Anyone can target the same topics, but you choose the filters and timing |
| Cost | Paid per lead | Part of your plan; previewing is free |
| Volume | Whatever the vendor has that day | Everyone who matches your topics and area, refreshed on your schedule |
| First contact | They expect your call | You reach out first, so the message has to earn the reply |
Three ways marketing agency teams use it
- Cold email that's on time. Owners researching lead generation services, sent to an Instantly or Smartlead campaign each week, only people you haven't emailed before.
- Ads to the same people. Sync the audience to a Facebook Custom Audience so your ads and your emails reach the same owners.
- Video and creative studios. Businesses researching video production services, for production companies and creative studios.
Add the people already on your website
Intent audiences find business owners before they visit you. Add one script to your site and website visitor identification names the people who do visit, with every page they read, in the same workspace and CRM.
Compliance
Phone numbers include do-not-call flags where available, you can leave DNC numbers out of any audience, and you can keep your own suppression list. Follow CAN-SPAM for email and telemarketing and do-not-call rules if you call.
Leads for other industries: roofing leads, mortgage leads, insurance leads, solar leads, real estate leads, HVAC leads, plumbing leads, contractor leads, moving leads, MCA leads, restoration leads, landscaping leads, pest control leads, pool leads, personal injury leads. New to this? Read what intent data is.
Questions
How do marketing agencies get clients?
Most agencies rely on referrals, content and outbound. Intent data adds a list of business owners who are researching marketing help this week, so outbound goes to people already shopping instead of a cold list.
What are the best leads for a marketing agency?
Owners and marketing leads at businesses your size and niche who are actively researching the service you sell, such as lead generation, digital marketing, advertising or video production.
Can I use this for my agency's clients too?
Yes. Many agencies build audiences for their clients' campaigns as well as their own. Each audience uses your plan's allowance.
Does it work with Instantly, Smartlead and GoHighLevel?
Yes. Sync an audience to an Instantly or Smartlead campaign, or to GoHighLevel with your own tags or a workflow, on a schedule, with optional email checks before sending.
Can I see how many businesses are researching before I pay?
Yes. There's no trial; the Free demo shows how many people are researching your service, with no card, before you choose a plan.