The best intent data providers in 2026
Intent data providers fall into three groups: account-level B2B intent, website visitor identification, and people-level intent audiences. Here's how the main options compare and who each one fits.
We make Intent On Demand, so it's on this list. We've described every provider by what it's known for, not by marketing claims, and you should check each vendor's current pricing and coverage yourself.
Intent data providers compared
| Provider | What it does | Best for |
|---|---|---|
| Intent On Demand | People-level intent audiences (45,000+ B2B and B2C topics) plus person-level website visitor identification | Teams that want to contact people, including consumer businesses like home services and lending |
| Bombora | Account-level B2B intent from a co-op of business publishers | B2B marketers who want company surge data inside other tools |
| 6sense | Account-based marketing platform with account intent and predictive buying stages | Enterprise B2B teams running account-based programs |
| ZoomInfo | B2B contact and company database with intent signals | Sales teams that already use ZoomInfo for contact data |
| Demandbase | Account-based platform with account intent and B2B advertising | Enterprise account-based marketing |
| RB2B | Person-level website visitor identification focused on US visitors | B2B teams that want visitor names pushed to Slack |
| Leadfeeder (Dealfront) | Company-level website visitor identification | B2B teams that want to see which companies visit |
| Warmly | Website visitor identification with chat and outreach automation | B2B teams that want visitor ID tied to automated outreach |
| Vector | Person-level visitor identification with ad audiences | B2B teams focused on retargeting known visitors |
Descriptions as of September 2026. Products change; confirm details with each vendor.
How to choose
Do you need companies or people?
If your team runs account-based campaigns against a named list of large companies, account-level intent (Bombora, 6sense, Demandbase) fits. If you need someone to call or email today, you need people-level data.
Do you sell to businesses or consumers?
Most providers are built for B2B software sales. Home services, lending and other consumer businesses need consumer intent topics and phone numbers with do-not-call status.
Do you want pre-visit intent, visitor identification, or both?
Visitor identification (RB2B, Leadfeeder, Warmly, Vector) only sees people who reach your site. Intent audiences find people researching your category before they visit. Intent On Demand does both in one workspace.
Can you see the price and the data first?
Many platforms require a sales call and an annual contract. Look for published pricing and a free preview of the audience before you pay for records.
Where Intent On Demand fits
- Intent audiences: search 45,000+ B2B and B2C topics, set intent strength and recency, and preview the count for free.
- Website visitors: one script names the people on your site with every page they read.
- Activation: CRM push, CSV export, email and Slack alerts, and ads across websites, apps and streaming TV on Enterprise.
- Pricing: Starter is $500 a month, billed monthly. See plans.
New to the category? Start with what intent data is and how website visitor identification works.
Questions
What is an intent data provider?
An intent data provider collects signals about who is researching which topics online and sells them as data or audiences. Some report at the company level, others at the person level; some also identify visitors on your own website.
Which intent data provider is best?
It depends on who you sell to. Enterprise account-based teams often choose Bombora, 6sense or Demandbase. Teams that need people to call, or that sell to consumers, need people-level intent such as Intent On Demand.
What's the difference between account-level and people-level intent data?
Account-level intent tells you a company is researching a topic. People-level intent tells you which individuals are researching it, with contact details, so you can reach them directly.
Is there intent data for B2C or local businesses?
Most providers only cover B2B topics. Intent On Demand covers 45,000+ B2B and B2C topics, including home services and lending, with do-not-call status on every phone number.
How much do intent data providers cost?
Enterprise platforms are typically annual contracts priced after a sales call. Intent On Demand publishes its pricing: Starter is $500 a month, billed monthly, and previewing an audience is free.