Intent On DemandPool leads from homeowners researching a pool
The best pool leads are homeowners researching a new pool, a remodel or pool service right now. Intent On Demand finds them by topic, home value and ZIP code, so your designers meet them before they pick a builder.
How to get pool leads from intent data
- Pick pool topics. Search the 45,000+ intent topics and choose the ones your customers research before they buy.
- Narrow it down. Set intent strength and recency, add the filters below, and leave out numbers on the do-not-call list.
- Preview for free. See how many homeowners match, which contact details come back, and a masked sample before you pull anyone.
- Pull and refresh. Pull the audience into your workspace and refresh it every 1, 3, 7, 14 or 30 days. Each refresh counts the full audience size toward your monthly contacts, even people you already have.
- Send it where you work. Push to GoHighLevel, HubSpot, Pipedrive or Close, start an Instantly or Smartlead campaign, or sync a Facebook Custom Audience.
Pool intent topics you can target
These are real topics in the Intent On Demand catalog. Combine several to widen the audience, or pick one to keep it tight.
Filters that matter for pool
| Filter | Why it helps |
|---|---|
| Estimated home value | New pools are a big purchase; match the homes that can afford one. |
| Household income | A second check on budget. |
| Home ownership | Owners only. |
| ZIP codes, cities or counties | Your build and service area. |
| Verified or skip-traced mobile | Numbers your team can actually call. |
| Leave out Do-Not-Call numbers | Phone numbers include do-not-call flags where available. |
Intent audiences vs bought pool leads
| Bought or shared leads | Intent audience | |
|---|---|---|
| Who they are | People who filled in a form somewhere | People researching pool topics right now |
| Who else gets them | Often sold to several companies | Anyone can target the same topics, but you choose the filters and timing |
| Cost | Paid per lead | Part of your plan; previewing is free |
| Volume | Whatever the vendor has that day | Everyone who matches your topics and area, refreshed on your schedule |
| First contact | They expect your call | You reach out first, so the message has to earn the reply |
Three ways pool teams use it
- New pool builds. Owners of higher-value homes researching inground pools and custom pool builders, sent to your CRM for design consults.
- Remodels and decks. Homeowners researching pool remodeling, decks and pergolas.
- Service routes. Pool cleaning and maintenance researchers in your route ZIP codes.
Add the people already on your website
Intent audiences find homeowners before they visit you. Add one script to your site and website visitor identification names the people who do visit, with every page they read, in the same workspace and CRM.
Compliance
Phone numbers include do-not-call flags where available, you can leave DNC numbers out of any audience, and you can keep your own suppression list. If you call or text, follow telemarketing and do-not-call rules and your state's contractor rules.
Leads for other industries: roofing leads, mortgage leads, insurance leads, solar leads, real estate leads, HVAC leads, plumbing leads, contractor leads, moving leads, MCA leads, restoration leads, landscaping leads, pest control leads, marketing agency leads, personal injury leads. New to this? Read what intent data is.
Questions
What are pool leads?
Pool leads are homeowners who may buy a pool or pool service. Intent-based pool leads are homeowners actively researching pools, pool construction or pool service right now.
Does this work for pool service companies, not just builders?
Yes. Pool cleaning and pool and spa maintenance are separate topics from construction, so service companies can build their own audience.
Will other builders reach the same homeowners?
They can target the same topics, so these aren't exclusive, and they aren't consult requests. You reach out first.
How often should a pool audience refresh?
Weekly or every two weeks before and during building season. Each refresh counts the full audience size toward your monthly contacts.
Can I see how many homeowners are researching before I pay?
Yes. There's no trial; the Free demo shows how many homeowners in your area are researching pools, with no card, before you choose a plan.