Intent On DemandMortgage leads from people researching a home loan
The strongest mortgage leads are people researching a purchase loan, a refinance or home equity right now. Intent On Demand finds them by topic and location so loan officers reach them while they're still comparing lenders.
How to get mortgage leads from intent data
- Pick mortgage topics. Search the 45,000+ intent topics and choose the ones your customers research before they buy.
- Narrow it down. Set intent strength and recency, add the filters below, and leave out numbers on the do-not-call list.
- Preview for free. See how many home buyers and homeowners match, which contact details come back, and a masked sample before you pull anyone.
- Pull and refresh. Pull the audience into your workspace and refresh it every 1, 3, 7, 14 or 30 days. Each refresh counts the full audience size toward your monthly contacts, even people you already have.
- Send it where you work. Push to GoHighLevel, HubSpot, Pipedrive or Close, start an Instantly or Smartlead campaign, or sync a Facebook Custom Audience.
Mortgage intent topics you can target
These are real topics in the Intent On Demand catalog. Combine several to widen the audience, or pick one to keep it tight.
Filters that matter for mortgage
| Filter | Why it helps |
|---|---|
| Home ownership | Owners for refinance and equity, renters for purchase. |
| Purchase year | Owners who bought at a higher rate are refinance candidates. |
| Mortgage amount | Focus on the loan sizes you write. |
| Estimated home value | Equity potential for HELOC campaigns. |
| States and ZIP codes | Only where you're licensed. |
| Leave out Do-Not-Call numbers | Phone numbers include do-not-call flags where available. |
Intent audiences vs bought mortgage leads
| Bought or shared leads | Intent audience | |
|---|---|---|
| Who they are | People who filled in a form somewhere | People researching mortgage topics right now |
| Who else gets them | Often sold to several companies | Anyone can target the same topics, but you choose the filters and timing |
| Cost | Paid per lead | Part of your plan; previewing is free |
| Volume | Whatever the vendor has that day | Everyone who matches your topics and area, refreshed on your schedule |
| First contact | They expect your call | You reach out first, so the message has to earn the reply |
Three ways mortgage teams use it
- Refinance watch. Homeowners researching refinancing, refreshed weekly, sent to your CRM with their purchase year and mortgage amount.
- First-time buyers. Renters researching first-time home buying and home loans in your licensed states, for a nurture sequence.
- Equity campaigns. Owners researching home equity loans and HELOCs, synced to a Facebook Custom Audience alongside outreach.
Add the people already on your website
Intent audiences find home buyers and homeowners before they visit you. Add one script to your site and website visitor identification names the people who do visit, with every page they read, in the same workspace and CRM.
Compliance
Phone numbers include do-not-call flags where available, you can leave DNC numbers out of any audience, and you can keep your own suppression list. Market only where you're licensed, follow TCPA and do-not-call rules, and never use audience data for credit decisions.
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Questions
What are mortgage leads?
Mortgage leads are people who may need a home loan, refinance or home equity product. Intent-based mortgage leads are people actively researching those topics now, found from intent data rather than a form fill.
How do loan officers get mortgage leads without buying them?
Build an audience from topics like refinancing, home equity or first-time home buyer, limit it to the states you're licensed in, and pull it into your CRM on a schedule. There's no trial; the Free demo shows how many people in your states are researching mortgage topics, with no card, before you choose a plan.
Are these the same as trigger leads?
No. Trigger leads come from credit inquiries. Intent On Demand uses research activity on mortgage topics, and its data must not be used to make credit decisions.
Can I filter by credit score?
Don't use audience data for lending or eligibility decisions. Target by topic, home ownership, purchase year and location, and let your normal application process handle qualification.
How often should a refinance audience refresh?
Refinance and purchase audiences fit a weekly refresh; equity campaigns can run slower. Each refresh counts the full audience size toward your monthly contacts, so match the schedule to how fast your loan officers follow up.
Is it legal to call mortgage leads?
Phone numbers include do-not-call flags where available, and you can leave DNC numbers out. TCPA, do-not-call and state licensing rules apply, and the data must never feed a credit decision.