RB2B alternative
RB2B names the people who visit your website. Intent On Demand does that too, and also finds people researching what you sell before they ever visit, for B2B and consumer businesses.
RB2B vs Intent On Demand at a glance
| RB2B | Intent On Demand | |
|---|---|---|
| Person-level website visitor identification | Yes | Yes |
| Find people before they visit (intent audiences) | Not its focus | 45,000+ B2B and B2C topics, free preview |
| Consumer (B2C) businesses | Built for B2B | Home services, lending and other B2C |
| Do-not-call status on phone numbers | Check with RB2B | On every number |
| Ads to your audiences | Check with RB2B | Websites, apps and streaming TV (Enterprise) |
| CRM push and CSV export | Yes | Yes |
| Slack and email alerts | Yes | Yes |
| Pricing | Published at rb2b.com/pricing | $500/month Starter, monthly, cancel anytime |
Based on public information as of September 2026. Check RB2B's site for their current plans.
When RB2B is the better fit
If you sell B2B software, only care about people who already reach your site, and want a lower entry price, RB2B is a reasonable choice. It's well known for pushing visitor names into Slack.
When Intent On Demand is the better fit
- You want more than your own traffic. Search 45,000+ intent topics to find people researching your category this week, and preview the audience for free before you pull it.
- You sell to consumers or local customers. Home services, lending and other B2C businesses get consumer topics, homeowner and location filters, and do-not-call status on every phone number.
- You want to advertise to them. Turn visitors or any intent audience into an ad audience across websites, apps and streaming TV on Enterprise.
- You want to see your real numbers. Pixel Health shows your actual identification rate on your own traffic instead of a quoted match rate.
How to compare them fairly
Match rates vary by site, so the only fair test is your own traffic. Run both scripts for a couple of weeks and count correct, contactable people, not raw identifications. Then check what you can do with them: alerts, CRM push, ads, and whether you can reach people before they visit.
More comparisons: Leadfeeder alternative and the best intent data providers.
Questions
What is the best RB2B alternative?
It depends on what you need beyond visitor names. If you also want to find people researching your category before they visit, sell to consumers, or run ads to those audiences, Intent On Demand covers all three in one workspace. For company-level identification only, Leadfeeder is the common alternative.
How much does RB2B cost?
RB2B lists its current plans at rb2b.com/pricing. Intent On Demand's Starter plan is $500 a month for one website, billed monthly, and includes intent audiences as well as visitor identification.
Is Intent On Demand person-level like RB2B?
Yes. When a visitor can be matched, Intent On Demand shows the person with their contact details, do-not-call status and the pages they read, and the Accounts view groups visitors by company.
Does Intent On Demand work for B2C businesses?
Yes. Intent audiences cover 45,000+ B2B and B2C topics, and the product is built for home services and lending as well as B2B sales.
Can I switch from RB2B to Intent On Demand?
Yes. Add the Intent On Demand script to your site, check Pixel Health for your identification rate on your own traffic, and compare the results side by side before you cancel anything.