Intent On DemandHVAC leads from homeowners researching AC and heating
The best HVAC leads are homeowners researching a new AC, a furnace repair or a heat pump right now. Intent On Demand finds them by topic and ZIP code, so you reach them before they call the first company on Google.
How to get HVAC leads from intent data
- Pick HVAC topics. Search the 45,000+ intent topics and choose the ones your customers research before they buy.
- Narrow it down. Set intent strength and recency, add the filters below, and leave out numbers on the do-not-call list.
- Preview for free. See how many homeowners match, which contact details come back, and a masked sample before you pull anyone.
- Pull and refresh. Pull the audience into your workspace and refresh it every 1, 3, 7, 14 or 30 days. Each refresh counts the full audience size toward your monthly contacts, even people you already have.
- Send it where you work. Push to GoHighLevel, HubSpot, Pipedrive or Close, start an Instantly or Smartlead campaign, or sync a Facebook Custom Audience.
HVAC intent topics you can target
These are real topics in the Intent On Demand catalog. Combine several to widen the audience, or pick one to keep it tight.
Heat pump leads: reach homeowners researching heat pumps
Heat pump leads are homeowners researching a heat pump install, replacement or energy-efficient upgrade. Combine the Heat Pump Installation And Repair and Energy-efficient Hvac Upgrades topics, keep owners only, and add year built so older systems come first. Limit it to the ZIP codes or counties you serve.
These aren't exclusive or shared heat pump leads sold by a vendor, and they aren't service requests: they're homeowners researching heating and cooling upgrades, and your team reaches out first. Refresh the audience weekly in the weeks before heating and cooling seasons, then slow it down once the rush ends.
Filters that matter for HVAC
| Filter | Why it helps |
|---|---|
| Home ownership | Owners decide on replacements. |
| Year built | Older homes are closer to a system replacement. |
| Estimated home value | Match premium systems to bigger homes. |
| ZIP codes, cities or counties | Your service area only. |
| Verified or skip-traced mobile | Numbers your CSRs can actually call. |
| Leave out Do-Not-Call numbers | Phone numbers include do-not-call flags where available. |
Intent audiences vs bought HVAC leads
| Bought or shared leads | Intent audience | |
|---|---|---|
| Who they are | People who filled in a form somewhere | People researching HVAC topics right now |
| Who else gets them | Often sold to several companies | Anyone can target the same topics, but you choose the filters and timing |
| Cost | Paid per lead | Part of your plan; previewing is free |
| Volume | Whatever the vendor has that day | Everyone who matches your topics and area, refreshed on your schedule |
| First contact | They expect your call | You reach out first, so the message has to earn the reply |
Three ways HVAC teams use it
- Replacement season. Owners of older homes researching HVAC installation and heat pumps, refreshed weekly into your CRM before summer and winter.
- Maintenance plans. Homeowners researching HVAC maintenance contracts and duct cleaning, for membership offers.
- Heat waves. Homeowners researching emergency cooling repair in your ZIP codes during a heat wave.
Add the people already on your website
Intent audiences find homeowners before they visit you. Add one script to your site and website visitor identification names the people who do visit, with every page they read, in the same workspace and CRM.
Compliance
Phone numbers include do-not-call flags where available, you can leave DNC numbers out of any audience, and you can keep your own suppression list. If you call or text, follow telemarketing and do-not-call rules where you operate.
Leads for other industries: roofing leads, mortgage leads, insurance leads, solar leads, real estate leads, plumbing leads, contractor leads, moving leads, MCA leads, restoration leads, landscaping leads, pest control leads, pool leads, marketing agency leads, personal injury leads. New to this? Read what intent data is.
Questions
What are HVAC leads?
HVAC leads are homeowners who may need heating or cooling work. Intent-based HVAC leads are homeowners actively researching AC installation, furnace repair, heat pumps or maintenance right now.
How do I get HVAC leads without buying shared leads?
Pick HVAC topics such as AC installation, furnace repair or heat pumps, limit them to homeowners in your service area, and pull new people into your CRM on a schedule. There's no trial; the Free demo shows how many homeowners nearby are researching HVAC, with no card, before you choose a plan.
Will other HVAC companies reach the same homeowners?
They can target the same topics, so these aren't exclusive, and they aren't service requests. Your CSRs reach out first, so a fast call with a clear tune-up or replacement offer matters.
How much do HVAC companies pay for leads?
Bought HVAC leads are priced per lead and vary by market and job type. An intent audience is part of a monthly plan instead: plans with intent audiences start at $97 a month, the Pixel plan for identifying your own website visitors is $49 a month, and previewing how many homeowners match is free. Many HVAC companies also run Local Services Ads, search ads and a Google Business Profile; intent audiences add homeowners who haven't searched for you yet.
How can I get free HVAC leads?
Your Google Business Profile and referrals are the main free sources. With Intent On Demand, the Free demo shows how many nearby homeowners are researching HVAC, with no card; pulling their contact details requires a plan.
Can I sell maintenance plans this way?
Yes. Homeowners researching HVAC maintenance contracts and duct cleaning make a separate audience for membership offers.
How often should an HVAC audience refresh?
Weekly suits replacement season before summer and winter; a daily refresh fits emergency cooling during a heat wave. Each refresh counts the full audience size toward your monthly contacts, so slow it down once the weather breaks.
Can I call these homeowners?
Phone numbers include do-not-call flags where available, and you can leave DNC numbers out. Telemarketing and do-not-call rules apply where you operate, heat wave or not.