Intent On DemandInsurance leads from people shopping for coverage
The best insurance leads are people researching a policy right now: auto, homeowners, life, final expense, health or Medicare supplement. Intent On Demand finds them by topic, life stage and location so agents reach them before the policy is bound.
How to get insurance leads from intent data
- Pick insurance topics. Search the 45,000+ intent topics and choose the ones your customers research before they buy.
- Narrow it down. Set intent strength and recency, add the filters below, and leave out numbers on the do-not-call list.
- Preview for free. See how many consumers match, which contact details come back, and a masked sample before you pull anyone.
- Pull and refresh. Pull the audience into your workspace and refresh it every 1, 3, 7, 14 or 30 days. Each refresh counts the full audience size toward your monthly contacts, even people you already have.
- Send it where you work. Push to GoHighLevel, HubSpot, Pipedrive or Close, start an Instantly or Smartlead campaign, or sync a Facebook Custom Audience.
Insurance intent topics you can target
These are real topics in the Intent On Demand catalog. Combine several to widen the audience, or pick one to keep it tight.
What makes an insurance lead high-intent?
A high-intent insurance lead is someone actively shopping for a specific policy now, who you can reach and are licensed to serve. Four things mark one: recent, repeated research on one line such as auto insurance or Medicare supplement (set intent strength high and recency short); a life-stage trigger the filters capture, such as a home purchase year, marriage or children; a verified or skip-traced mobile with its do-not-call status; and a location where you're appointed and licensed.
For high-intent auto insurance leads, combine the Auto Insurance topic with your states or ZIP codes and a short refresh window, so new shoppers reach your agents within days.
Filters that matter for insurance
| Filter | Why it helps |
|---|---|
| Home ownership and purchase year | Bundle home and auto for owners; new homeowners have a new mortgage to protect. |
| Age | Life, final expense and Medicare supplement audiences by age band. |
| Married and children | Life insurance for growing households. |
| States and ZIP codes | Only where you're appointed and licensed. |
| Verified or skip-traced mobile | Numbers your agents can actually call. |
| Leave out Do-Not-Call numbers | Phone numbers include do-not-call flags where available. |
Intent audiences vs bought insurance leads
| Bought or shared leads | Intent audience | |
|---|---|---|
| Who they are | People who filled in a form somewhere | People researching insurance topics right now |
| Who else gets them | Often sold to several companies | Anyone can target the same topics, but you choose the filters and timing |
| Cost | Paid per lead | Part of your plan; previewing is free |
| Volume | Whatever the vendor has that day | Everyone who matches your topics and area, refreshed on your schedule |
| First contact | They expect your call | You reach out first, so the message has to earn the reply |
Three ways insurance teams use it
- Home and auto bundle. New homeowners researching home insurance, plus auto insurance researchers in the same ZIP codes.
- Life insurance. Married people with children, or people who bought a home this year, researching life insurance and sent to your CRM weekly. Add Spanish speakers researching IUL if your agents sell in Spanish.
- Final expense and Medicare supplement. Older adults researching funeral and burial costs or Medicare supplement plans, sent to your dialer weekly and handled under your carrier's and CMS's marketing rules.
Add the people already on your website
Intent audiences find consumers before they visit you. Add one script to your site and website visitor identification names the people who do visit, with every page they read, in the same workspace and CRM.
Compliance
Phone numbers include do-not-call flags where available, you can leave DNC numbers out of any audience, and you can keep your own suppression list. Follow TCPA, do-not-call and state insurance rules, including extra protections many states give older consumers, and CMS marketing rules for any Medicare product. Never use audience data to decide who is eligible for coverage.
Leads for other industries: roofing leads, mortgage leads, solar leads, real estate leads, HVAC leads, plumbing leads, contractor leads, moving leads, MCA leads, restoration leads, landscaping leads, pest control leads, pool leads, marketing agency leads, personal injury leads. New to this? Read what intent data is.
Questions
What are insurance leads?
Insurance leads are people who may need coverage. Intent-based insurance leads are people actively researching auto, home, life, final expense, health or Medicare supplement topics, found from intent data rather than bought from a lead vendor.
How do agents get insurance leads without buying shared leads?
Build an audience from your line's topics, narrow it by age, household and the states you're appointed in, and pull new people into your CRM or dialer on a schedule. There's no trial; the Free demo shows how many people are researching your line in your states, with no card, before you choose a plan.
Does this cover life insurance and final expense?
Yes. Narrow life insurance audiences by age, marriage, children and home purchase year for mortgage protection. For final expense, combine life insurance and funeral and burial topics with older age bands.
Will other agencies reach the same people?
They can target the same topics, so these aren't exclusive, and they aren't quote requests. You reach out first, so speed matters, and with older final expense prospects so does a respectful, clear first call.
How often should an insurance audience refresh?
Every 1, 3, 7, 14 or 30 days. Each refresh counts the full audience size toward your monthly contacts, so pick the slowest schedule your agents can keep up with.
Can I use this for Medicare?
Medicare marketing has its own rules, including CMS requirements on how and when you contact people. Intent On Demand provides data and do-not-call status; following those rules is up to you and your carrier.
Is it legal to call insurance leads?
Phone numbers include do-not-call flags where available, and you can leave DNC numbers out. TCPA, do-not-call and state insurance rules apply, including rules that protect older consumers. Audience data is for marketing only, never for eligibility or pricing; underwriting stays with your carrier.