Intent On DemandPersonal injury leads from people researching a lawyer
The strongest personal injury leads are people researching a car accident or injury lawyer right now. Intent On Demand finds them by topic and area, with the contact data you need, so your firm's marketing reaches them before they sign with someone else.
How to get personal injury leads from intent data
- Pick personal injury topics. Search the 45,000+ intent topics and choose the ones your customers research before they buy.
- Narrow it down. Set intent strength and recency, add the filters below, and leave out numbers on the do-not-call list.
- Preview for free. See how many people researching an injury lawyer match, which contact details come back, and a masked sample before you pull anyone.
- Pull and refresh. Pull the audience into your workspace and refresh it every 1, 3, 7, 14 or 30 days. Each refresh counts the full audience size toward your monthly contacts, even people you already have.
- Send it where you work. Push to GoHighLevel, HubSpot, Pipedrive or Close, start an Instantly or Smartlead campaign, or sync a Facebook Custom Audience.
Personal injury intent topics you can target
These are real topics in the Intent On Demand catalog. Combine several to widen the audience, or pick one to keep it tight.
What data comes with each person
Each person can come with a name, personal and work emails, mobile and landline phones with do-not-call flags where available, a mailing address, and profile details such as age, language and household. Which fields come back depends on the match, and the free preview shows field coverage before you pull anyone.
Filters that matter for personal injury
| Filter | Why it helps |
|---|---|
| States, cities or ZIP codes | Only the areas where you take cases. |
| Age | Match the cases you handle. |
| Language | Reach Spanish speakers in Spanish. |
| Personal email verified | Addresses your email tool can send to. |
| Home ownership and household | Shape the creative and the offer. |
| Leave out Do-Not-Call numbers | Phone numbers include do-not-call flags where available. |
Intent audiences vs bought personal injury leads
| Bought or shared leads | Intent audience | |
|---|---|---|
| Who they are | People who filled in a form somewhere | People researching personal injury topics right now |
| Who else gets them | Often sold to several companies | Anyone can target the same topics, but you choose the filters and timing |
| Cost | Paid per lead | Part of your plan; previewing is free |
| Volume | Whatever the vendor has that day | Everyone who matches your topics and area, refreshed on your schedule |
| First contact | They expect your call | You reach out first, so the message has to earn the reply |
Three ways personal injury teams use it
- Facebook and Instagram ads. Sync the audience to a Facebook Custom Audience so your ads reach people researching accident and injury lawyers in your area, refreshed every few days.
- Into your CRM. Send names, emails, phones and addresses to GoHighLevel, HubSpot or another CRM on a schedule, only people you haven't sent before.
- PI medical providers. Chiropractors, PI clinics and medical lien providers build a B2B audience of personal injury firms and decision makers to grow referral partnerships.
Add the people already on your website
Intent audiences find people researching an injury lawyer before they visit you. Add one script to your site and website visitor identification names the people who do visit, with every page they read, in the same workspace and CRM.
Compliance
Phone numbers include do-not-call flags where available, you can leave DNC numbers out of any audience, and you can keep your own suppression list. Follow the advertising and contact rules that apply to your practice.
Leads for other industries: roofing leads, mortgage leads, insurance leads, solar leads, real estate leads, HVAC leads, plumbing leads, contractor leads, moving leads, MCA leads, restoration leads, landscaping leads, pest control leads, pool leads, marketing agency leads. New to this? Read what intent data is.
Questions
What are personal injury leads?
Personal injury leads are people who may need an injury lawyer. Intent-based PI leads are people actively researching car accident or personal injury lawyers right now, rather than signed-up case requests.
What contact data do I get?
Names, emails, phone numbers with do-not-call flags where available, mailing addresses and profile details, depending on the match. The free preview shows which fields come back before you pull.
Are these signed cases or exclusive leads?
No. They're people researching injury lawyers, not case requests, and other firms can target the same topics. You control the area, the message and the timing.
Can PI chiropractors and clinics use this?
Yes. Medical providers that treat personal injury patients build a B2B audience of personal injury firms and decision makers to grow attorney referrals.
Can I see how many people are researching before I pay?
Yes. There's no trial; the Free demo shows how many people in your area are researching injury lawyers, with no card, before you choose a plan.