Intent On DemandRoofing leads from homeowners researching a roof
The best roofing leads are homeowners who are already researching a new roof, a repair or storm damage. Intent On Demand finds them by topic and ZIP code, so you reach them before they've collected three quotes.
How to get roofing leads from intent data
- Pick roofing topics. Search the 45,000+ intent topics and choose the ones your customers research before they buy.
- Narrow it down. Set intent strength and recency, add the filters below, and leave out numbers on the do-not-call list.
- Preview for free. See how many homeowners match, which contact details come back, and a masked sample before you pull anyone.
- Pull and refresh. Pull the audience into your workspace and refresh it every 1, 3, 7, 14 or 30 days. Each refresh counts the full audience size toward your monthly contacts, even people you already have.
- Send it where you work. Push to GoHighLevel, HubSpot, Pipedrive or Close, start an Instantly or Smartlead campaign, or sync a Facebook Custom Audience.
Roofing intent topics you can target
These are real topics in the Intent On Demand catalog. Combine several to widen the audience, or pick one to keep it tight.
Filters that matter for roofing
| Filter | Why it helps |
|---|---|
| Home ownership | Owners only, so you never pay to reach renters. |
| Year built | Older homes are closer to a replacement. |
| Estimated home value | Match the job size you want. |
| ZIP codes, cities or counties | Only your service area, or the area a storm just hit. |
| Verified or skip-traced mobile | Numbers your team can actually call. |
| Leave out Do-Not-Call numbers | Phone numbers include do-not-call flags where available. |
Intent audiences vs bought roofing leads
| Bought or shared leads | Intent audience | |
|---|---|---|
| Who they are | People who filled in a form somewhere | People researching roofing topics right now |
| Who else gets them | Often sold to several companies | Anyone can target the same topics, but you choose the filters and timing |
| Cost | Paid per lead | Part of your plan; previewing is free |
| Volume | Whatever the vendor has that day | Everyone who matches your topics and area, refreshed on your schedule |
| First contact | They expect your call | You reach out first, so the message has to earn the reply |
Three ways roofing teams use it
- After a storm. Pull homeowners researching storm damage and roof repair in the affected ZIP codes, refreshed while the storm work lasts.
- Replacement season. Target owners of older homes researching new roof installation, refreshed weekly into GoHighLevel.
- Retargeting. Sync the same audience to a Facebook Custom Audience so your ads reach the people your team is calling.
Add the people already on your website
Intent audiences find homeowners before they visit you. Add one script to your site and website visitor identification names the people who do visit, with every page they read, in the same workspace and CRM.
Compliance
Phone numbers include do-not-call flags where available, you can leave DNC numbers out of any audience, and you can keep your own suppression list. If you call or text, follow telemarketing and do-not-call rules and your state's contractor solicitation rules.
Leads for other industries: mortgage leads, insurance leads, solar leads, real estate leads, HVAC leads, plumbing leads, contractor leads, moving leads, MCA leads, restoration leads, landscaping leads, pest control leads, pool leads, marketing agency leads, personal injury leads. New to this? Read what intent data is.
Questions
What are roofing leads?
Roofing leads are homeowners who may need roofing work. Intent-based roofing leads are homeowners actively researching topics like roof replacement, roof repair or storm damage right now, rather than names on an old list.
How do I get roofing leads without buying shared leads?
Pick roofing topics such as roof replacement or storm damage, limit them to homeowners in your ZIP codes, and pull the people into your CRM. You build the audience, so it isn't one list sold to five roofers the same day. There's no trial; the Free demo shows how many homeowners in your area are researching roofing, with no card, before you buy a plan.
Will other roofers reach the same homeowners?
They can target the same topics, so these aren't exclusive, and they aren't inspection requests. You call first, so the roofer with the fastest call and a clear storm or inspection offer has the edge.
How often should a roofing audience refresh?
Every 1, 3, 7, 14 or 30 days. Weekly suits replacement season; a faster schedule fits the weeks after a storm. Each refresh counts the full audience size toward your monthly contacts, so slow it back down when the storm work ends.
Can I call these homeowners after a storm?
Phone numbers include do-not-call flags where available, and you can leave DNC numbers out. Telemarketing, do-not-call and your state's contractor solicitation rules apply to storm work like any other call.